BLACKPINK's upcoming comeback promises to continue to set many new records.
Yesterday (August 18), the management company YG Entertainment announced that BLACKPINK ‘s 2nd studio album titled BORN PINK has officially surpassed 1.5 million pre-orders. Notably, the popular girl group did this within the first week of announcement.
This pre-order quantity is the reserve album volume produced before YG officially releases the album. This number will help the company anticipate the needs of fans to carefully calculate before releasing the album in the market. With 1.5 million pre-orders in 1 week, it seems that BLACKPINK’s album sales during the release period will be even more “huge”.
(Photo: YG Entertainment)
With BORN PINK being released next September, a representative from the management company confidently confirmed that the 4 YG girls will definitely surpass the 2 million pre-ordered album milestone. Even the group has the ability to do a miracle when it reaches the milestone of 3 million album copies – an unimaginable number for previous K-Pop girl groups.
BORN PINK marks the return of BLACKPINK after nearly 2 years of absence from the music market. The last time BLACKPINK appeared in front of the audience was when they released their first full album THE ALBUM in 2020. Along with this album, BLACKPINK also became the first Korean girl group to surpass 1 million copies. Reserve. Since then, only aespa and Girls have been able to break this record.
However, with BORN PINK and 1.5 million pre-orders in just one week, it looks like BLACKPINK is about to set a new and unprecedented feat for K-Pop girl groups.
This afternoon, the group will release the opening song for the album BORN PINK titled Pink Venom. Exactly 1 month later, the group will release their much-anticipated album.