Janitors’ union called a strike outside Twitter, so Musk canceled its contract and fired the janitors

Musk’s detractors are incensed that he would fire the employees just a few weeks before Christmas.

According to Olga Miranda, union president for the janitors, “Twitter informed our cleaning contractor that they are cutting the contract.” “So 48 families are currently without jobs. Additionally, there are three weeks until Christmas.

The New Republic was informed by a representative of SEIU Local 87 that 20 janitors were fired without cause on Friday and that they were fighting for pay, “benefits, and job protections.”

By Monday, the union had organized a strike with the other janitors in protest of the terminations, claiming that the business had broken local cleaning laws. They claimed they had been locked out of the building as well.

His detractors charged that he had broken the law when he terminated the contract with the janitors on Twitter on Tuesday.

While holding posters that read “proud to be union” and “justice for janitors,” the unemployed janitors are demonstrating in front of the Twitter corporate offices.

In a statement posted to its Twitter account, the 1,200 California unions represented by the California Labor Federation condemned the action.

It claimed that Twitter “seems to not grasp how vital it is to keep a clean house and respect the workers who carry out the trash.”

Other Twitter workers who were let go said they were suing Elon Musk after he treated them with such insensitivity and caused them so much suffering.

The manner Elon Musk carried out the layoffs, according to a former employee named Amir Shevat, “was extremely brutal.” “At some point, I was advised that if I assembled my team only to respond to queries, I might feel fired as a manager,”

Adrian Trejo Nunez, another former employee, claimed, “He chose to terminate so many of us during a terrible time in the computer industry.”

They are suing for unfulfilled severance benefits that were promised to the sacked employees prior to Musk’s purchase of Twitter.

The reason why Elon Musk has to respect Apple

Declaring w.a.r on Apple means that Elon Musk is betting with Twitter’s biggest customer, bringing in more than $100 million in annual revenue.

The conflιcт between Elon Musk and Apple took place and ended quickly in just one week. On November 28, Twitter’s boss expressed displeasure when the technology group cut ads on Twitter, threatened to ban Twitter on the App Store, and criticized the 30% share of their profits.

The bιllιonaire even questioned whether Apple had an aversion to free speech and suggested that the next victim could be his electric car company Tesla.

However, after only 2 days, Musk was invited by Tim Cook to Apple headquarters. Apple CEO confirmed there are no plans to remove Twitter from the App Store. On December 3, during a broadcast on the Twitter Spaces feature, Elon Musk said Apple had restored all ads on Twitter.

Apple is Twitter’s “fishing rod”

According to Bloomberg, publicly criticizing Apple means Musk is declaring waг on the corporation that can determine the fate of Twitter. Apple is currently one of the most important advertising partners, bringing in more than $100 million in ad revenue to the social networking platform.

Specifically, the Washington Post said that in the first quarter of 2022, Apple spent $ 48 million to buy ads on Twitter, becoming the largest partner of the social network. The amount accounted for more than 4% of the company’s total revenue for that quarter.

Therefore, in order to maintain a good partnership with the US technology group, Twitter also has a team that only deals with them, an inside source said.

However, since Musk acquired Twitter, Apple has gradually reduced advertising purchases on this social network. According to data from analytics firm Pathmatics, ad spend on Twitter from November 10-16 reached $131,600, much lower than the $220,800 figure on October 16-22 before Musk acquired Twitter.

“Elon Musk was too reckless and Apple probably won’t ignore this,” said Lou Paskalis, director of marketing and communications.

In addition, Apple also opened a large portal, bringing Twitter closer to users through the App Store. Therefore, if Twitter is banned from the App Store, the application will not be able to reach the more than 1.5 bιllιon devices using the Apple ecosystem globally.

iPhone and iPad users won’t be able to get the Twitter app, and users who currently use the social network won’t be able to update the softwaгe either. This will add to the pressure on Twitter after a series of advertising partners leaving the platform, massive employee layoffs and government scrutiny of Elon Musk’s free speech plans.

However, the bιllιonaire also takes part of the advantage if he really declares waг on Apple, Bloomberg said. His stance of promoting free speech and criticizing the 30% fee will be supported by many people, including programmers, legislators and governments.

On the flip side, Apple also depends on Twitter because it doesn’t buy ads on Facebook. The American corporation often meets with the Twitter leadership team every week to resolve some of the outstanding issues between the two sides. CEO Tim Cook also continued to use Twitter even after the social network passed to Elon Musk.