After his 2019 “2Sides” EP did not receive positive reviews, Derulo left Warner Bros. in May 2020, alleging “creative differences”. Was life over for the thirty-year-old?
During the pandemic, Derulо tried using TikTоk. Now with 51.6 million followers, Derulo is the 14th most followed account on TikTok. This success may be attributed to multiple well-produced funny videos and the head of artist relations, Isabel Quinteros Annоus.
.
His 2020 single “Sa.va.ge Love” also peaked at the top of the charts in several nations, all thanks to the app. With a new generation of youth unaware of his earlier accomplishments, Derulo assumed the spotlight. No usher.
.
Because to his success on TikTok, Derulо was able to sign a record deal with Atlantic Records a year ago. Nevertheless, TikTok generates a respectable income.
In theory, a large account such as this one could earn $75,000 from each video through ads, but Derulo insists he makes “far moure” than that.
Whatever your thoughts on Derulo’s strange films (like the one in which he had to chop off an eyebrow and use a power drill to eat corn), the fact is that his bank account is most likely in better shape than it was.
The original Floridian reportedly paid $3.6 million for an almost brand-new house in Encino, California, despite already owning a $3 million property in distant Tarzana, Los Angeles. In December 2020, a less well-known bidder paid $3.3 million for the approximately 5,000 square foot modern farmhouse.
The new owner left right away. When the house was relisted six months later, Derulo had to wait eight more months to buy it. The interiors are mainly empty and sparsely furnished, so posting photos shows how long ago someone visited.