Pharrell’s presence was overshadowed by Snoop’s diamond-studded glasses, which stole the show. These eyewear pieces, sourced from Nouvintage’s Aunt Viv collection.
“Previously, I worked at a Rockstar where I handled various tasks related to online marketing. Initially, I felt overwhelmed by the workload, but it ultimately prepared me for the responsibilities I have now with my own company. I recall Snoop’s team showing interest in our tracksuits when I had just launched my brand.
I seized the opportunity and offered him our glasses. Initially hesitant, Snoop ended up wearing them an impressive 35 times within the next 63 days. This marked the beginning of our relationship. Subsequently, I collaborated with Dave East, which caught Snoop’s attention. He expressed interest in working with us.
However, at the time, I lacked the funds to engage with him. Eventually, we reached an agreement, and Snoop became involved. His enthusiasm for our glasses and willingness to support a Black-owned business like ours is invaluable. He perfectly embodies our brand ethos of ‘new vintage’ as he continuously reinvents himself. Snoop’s endorsement serves as a tremendous opportunity for us.”
