When Taylor Swift’s next tour presale tickets were in such high demand that they crashed Ticketmaster’s system last month, many fans who didn’t get tickets hoped they would get another chance during a public sale.
Then, a day before those tickets were supposed to go on sale, Ticketmaster stopped the sale, saying there weren’t enough tickets to meet demand.
Ms. Swift told those who didn’t get tickets that she hopes to give fans more chances to get together. “I’m glad you wanted to be there, “she told me. “You don’t know how important that is.”
Fans aren’t sure what Ms. Swift meant, though. Will they sell more tickets? Will there be more shows?
Fans are waiting to hear when, if, and how any more tickets might become available. In the meantime, The Wall Street Journal looked at information from Ticketmaster and people who know about Ms. Swift’s tour and estimated that about 6% of the seats might still be open.
For Ms. Swift’s 52 U.S. tour dates, Ticketmaster opened the presale to all verified fans at the same time in each market. For her 2018 tour, which was the first time she used the Verified Fan system, there was less crowding on the site. This was in part because Ticketmaster spread out the times and days when fans could buy tickets over several time slots.
Last month, fans said that they had to wait for hours in long virtual lines, were kicked out of the system, and got error messages.
Even though there were some problems, more than 2.4 million tickets were bought during the presales. Ticketmaster said that for the Verified Fan presale, it sold more than two million tickets, which is the most tickets it has ever sold for a single artist in a single day. The next day, Capital One cardholders bought more tickets, but they had the same problems.
Some of these tickets are for sale again on websites like StubHub, but for much more than they were sold for the first time. The Journal’s calculations are an estimate of how many seats are available on the primary ticket market. They don’t include seats or prices from the secondary market.
The Journal says that there are about 163,600 tickets left for 52 shows, which means that on average there are about 3,000 tickets left for each show. This is about 6% of the total, not counting tickets held back by the promoter or the artist’s team.
Ms. Swift is likely to break records, including her own, even without adding dates. Billboard Boxscore says that her last tour, the Reputation Stadium Tour, made $266.1 million, which was the most money she made in the U.S. At an average price of $128.65, that tour sold 2,068,399 tickets.
People who are close to Ms. Swift’s Eras Tour say that the domestic shows should bring in $550 million. If you divide that by the number of seats, you get an average price of $214.54 per ticket.
After the record-breaking demand for presale tickets to Taylor Swift’s upcoming tour overwhelmed the capacity of Ticketmaster’s system a month ago, many fans who were unable to purchase tickets held out hope that they will have another opportunity to do so during a sale open to the general public.
Then, a day before those tickets were going to be offered to the public, Ticketmaster called off the sale, citing an insufficient number of tickets to meet the demand.
Ms. Swift has expressed her regret to those who were unable to purchase tickets and stated that she is working on creating additional opportunities for fans to meet one another. “I want to express my gratitude for your willingness to be there,” she said. “You have no idea how much weight that carries in that situation.”
However, Swift’s fans are curious as to her exact meaning. Will There Be More Tickets Available For Sale? Will she be adding additional concert dates?
The Wall Street Journal analyzed data from Ticketmaster and people close to Ms. Swift’s tour and came to the conclusion that approximately 6% of the seats may be available for purchase. While fans are waiting for answers regarding when, if, and how remaining tickets could become available, The Wall Street Journal…