DJ Khaled and Aurezzi Collaborate on 24K Gold-Plated Toothbrush

Aurezzi’s luxe toothbrush sets the gold standard with more than 5,000 bristles for superior plaque removal.

Presented by Aurezzi

Aurezzi, a luxury brand leading an oral care revolution, brings literal gold value to the table. Beyond mere aesthetics, the introduction of gold-infused oral care products and a 24K gold toothbrush signifies a shift towards a lavish oral hygiene routine.

Similar to Rolls Royce and Ferrari ensuring the ultimate driving experience, Aurezzi stands for oral care that surpasses the ordinary. Catering to those who prioritize personal grooming and seek a daily dose of luxury, Aurezzi invites individuals to start and finish their day with opulence.

Leave it to an unconventional healthcare leader to embark on this adventure. Entrepreneur and dentist Noel Abdayem started Aurezzi after his notable success with the sustainable oral care brand The Humble Co. Now, with Aurezzi’s co-founders, Joakim Grip and Alexander Ruckemann, Abdayem is filling a niche in the oral care market that had remained untouched: luxury.

“A few years back, I was meeting with a big player in the luxury products scene, and I realized that there’s a whole world of luxury oral care waiting to be explored,” Abdayem reflected. This insight led to the birth of Aurezzi and the start of an unlikely revolution. Aurezzi stands out with its unparalleled commitment to combining luxury with functionality.

The premier offering from the brand is their 24-karat gold-plated toothbrush, boasting an octagonal handle for precise handling and over 5,000 bristles for unparalleled plaque removal. Priced at $59, it epitomizes the fusion of sophistication and personal grooming.

Renowned Grammy-winning artist and music industry mogul DJ Khaled has been the brand ambassador since its launch last month. When considering a celebrity epitomizing luxury living, Abdayem immediately thought of DJ Khaled.

“With the help of our creative agency, Hollywood Branded, we were able to get DJ Khaled to not only join Aurezzi as an ambassador but also as a stakeholder,” he explains. “His unmatched success, strong work ethic, and motivational energy are all qualities we deeply admire.” 

For those who want to go full-on glitter, Aurezzi has also introduced a toothpaste enriched with 24K gold particles and hydroxyapatite, a modified bone mineral. At $39, this toothpaste embodies the brand’s ethos of blending glamour with oral health benefits.

Another standout in the collection is the mouthwash, priced at $39, delivering a refreshing mint blend that combines luxury with dental excellence. Made in Switzerland, Aurezzi’s offerings aim to redefine oral care experiences, sparking excitement and opening minds (and mouths) to new possibilities.

Beyond the allure of gold-infused products, Aurezzi sets itself apart in the oral care market through a blend of sophistication, craftsmanship, and functionality. While standard toothbrushes typically feature 2,000 bristles, Aurezzi’s boasts an impressive 5,000, ensuring superior performance.

But Aurezzi’s ambition doesn’t stop at aesthetics. “Not only are we locking in high-profile retail partners, but we also have plans to expand our oral care product range,” Abdayem projects.  

“It’s truly just the beginning, and the future looks golden.”