In May 2020, Jason Derulo made headlines when he parted ways with Warner Bros., citing “creative differences” following the lukewarm reception of his 2019 EP, “2Sides.” Many wondered if this setback signaled the end of the 30-year-old artist’s career.
However, amidst the global pandemic, Derulo decided to delve into the world of TikTok. With the support of Isabel Quinteros Annous, the head of artist relations, and a slew of creatively produced and entertaining videos, Derulo’s TikTok following skyrocketed. Today, he boasts an impressive 51.6 million followers, making him the 14th most followed account on the platform.
Derulo’s TikTok success even propelled his 2020 single, “Savage Love,” to become a chart-topping hit in numerous countries, largely thanks to the app’s viral influence. Embracing the spotlight, Derulo found a new audience among a fresh generation of teenagers who were unfamiliar with his earlier accomplishments. It was a reinvention that didn’t require any ushering.
Recognizing Derulo’s TikTok triumph, Atlantic Records signed him a year ago, capitalizing on his newfound popularity. Moreover, TikTok’s revenue potential proved to be substantial, with a large account like Derulo’s potentially earning $75,000 per video from advertisements. However, the artist himself claims to make “far more” than that.
Regardless of one’s opinion about Derulo’s eccentric videos, which have included using a power drill to eat corn and even eyebrow removal, there’s no denying that his bank account is likely flourishing.
Already owning a $3 million home in Tarzana, Los Angeles, the Florida native recently splurged $3.6 million on a nearly new residence in Encino. Interestingly, in December 2020, a non-famous buyer purchased the approximately 5,000 square foot modern farmhouse for $3.3 million but promptly left.
After being relisted six months later, it took Derulo an additional eight months to finally acquire the property. Listing photos reveal that the previous owner has long since departed, as the interiors remain partially uncovered and almost completely barren.
Despite the twists and turns of his career, Derulo’s foray into TikTok has undeniably rejuvenated his public image and financial standing, solidifying his position as a versatile entertainer in the digital age.