Rihanna was extremely captivating at the Louis Vuitton launch event with her renowned jewelry set worth $1M

Rihanna was recently spotted wearing a necklace adorned with a watch valued at $670,000

Courtesy Jacob amp Co.

Surprise, surprise: Rihanna has once again caused a stir on the internet. Taking her place in the front row at Pharrell Williams’ inaugural Louis Vuitton presentation in Paris last night, amidst a glamorous gathering dressed to impress, the recently announced LV campaign ambassador arguably commanded attention by adorning a custom Jacob & Co. watch—dazzlingly worn around her neck.

Indeed, around her neck. Rihanna’s influence is such that just one evening out with a watch transformed into a choker has us questioning: Are wrists now passé? Of course, the watch in question was nothing short of breathtaking: an 18-karat-gold Flying Tourbillon adorned with 339 baguette diamonds, secured on a custom alligator-embossed calfskin strap. Housing a hand-wound movement and boasting a 42-hour power reserve, the price tag? A cool $670,000.

But this isn’t your ordinary watch; it’s a creation straight from Rihanna’s imagination, as revealed by Jacob & Co. “In preparation for the fashion event, Rihanna decided she would wear a timepiece in a completely different way,” the brand stated. “She approached Jacob & Co. with the concept, as she had done many times before.” Rihanna and Jacob & Co. founder Jacob Arabo sifted through various options before she settled on this specific timepiece.

Rihanna’s latest accessory for her neck further solidifies her status as an esteemed watch collector. She previously showcased another remarkable Jacob & Co. timepiece during her Super Bowl performance in February, revealed her first pregnancy last year while wearing a rare Rolex King Midas, and has been seen sporting a variety of watches, ranging from Rolex Day-Dates to Cartier Panthères, while navigating the streets of LA. However, the Flying Tourbillon, one of only 18 in existence, may just be the most impressive piece she’s ever adorned.

Yet, Rihanna’s dazzling neckpiece wasn’t the only standout accessory showcased at Pont Neuf last night. Tyler, the Creator made a statement with his beloved Cartier Pebble, while Formula 1’s Pierre Gasly flaunted his Audemars Piguet Royal Oak. Louis Vuitton executive Jean Arnault appropriately donned a vintage LV Monterey II model from the 1980s. Rapper Coi Leray displayed grandeur with a custom Butterfly watch by New York jeweler Joe Avianne. And Pharrell, the evening’s focal point, took his bow wearing a Richard Mille UP-01—the world’s thinnest watch, with a 1.75mm case—crafted in collaboration with Ferrari. Even Pusha T, who graced the runway, was left in awe.

Courtesy Jacob amp Co.

Courtesy Jacob amp Co.